Stimulus-Response (S-R) Conflict

Stimulus-response (S-R) conflict occurs at a later stage of stimulus conflict when the conflict is between the stimulus and the required response to it. Conflict arises when the brain tries to choose the correct action based on the stimulus—at the stage called response selection — but the stimulus naturally elicits a different response. An example of S-R conflict: Seeing a picture of a car with a stop sign but needing to press go on a screen in response to the image. Also see Response Tendency